Louis Vuitton’s incredible runway show in Rio de Janeiro

louis vuitton cruise 2017 rio de janeiro

Niteroi’s Museum of Contemporary Art served as a backdrop for the presentation of its colourful 2017 Cruise collection. Designed by Oscar Niemeyer, this ovni inspired building holds a very convenient red passage though which the models used as a runway. The sea and rocky Rio scenery completed this dreamland setting. 

Louis Vuitton is certainly keen on insuring travel does not loose its glamour. Last year’s cruise show was Bob Hope’s futuristic Palm Springs home, and this year they've outdone themselves with this extraordinary setting full of contrast in Rio de Janeiro. Fashion extravaganza included an homnage to the soccer culture, with illustrations and icons adorning clothes and accesories. Flat-soled shoes, fine scarfs, bold colours and parachute-silk dresses and suits were other key trends.

In line with the fresh tropical soundtrack was the definitely the most instagrammed bag: the radio cassette.

louis vuitton rio de janeiro 2 

Images: Instagram @louisvuitton 

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